VIBIS NATURAL HONEY

A sweetened sweat story

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  The Hindu S.Josephine, Proprietrix, Vibis Natural Bee Farm, in Madurai. Photo: S. James.
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  The Hindu S.Josephine, Proprietrix, Vibis Natural Bee Farm, in Madurai. Photo: S. James

The writer learns a few things about apiculture from entrepreneur Josephine Selvaraj for whom the business is growing fast

The farm at Kondayampatti foothills is one of the archetypes of rural life, a treat both aural and visual. The vibe of the rustic setting is brought into life with the buzzing of the bees. My inquisitiveness to peep into the box is interrupted by an ‘ouch' sound and the shying away is but natural to save the skin from a sting.

“Never mind, my winged angel is angry with me,” says Josephine Selvaraj while rubbing oxidised calcium on her skin.

Coupled with the sweetness of the honey she produces, Josephine personifies confidence, grace and humility.